AYA Outreach and Engagement 101
A marketing resource for AYA Local Coordinators
Welcome!
As a representative for Academic Year in America (AYA), you play a pivotal role in our program, serving as the primary liaison not only for our host families and exchange students but also for your local community.
AYA boasts over 40 years of experience in facilitating cultural exchange programs and is widely recognized in our field for our commitment to exceptional customer service. Outreach and engagement are at the core of our program promotion and cluster development. It involves connecting with our community, sharing our mission, and inviting others to join us in meaningful initiatives. While “outreach and engagement” is sometimes synonymous with marketing, the concept remains unchanged: effectively communicating our message and impact to those we serve and collaborate with. Your dedication to community engagement and brand awareness endeavors is instrumental in expanding our network and promoting our mission to bring the world together.
This Outreach and Engagement Manual is tailored to assist you in devising and implementing strategies to spread the word about AYA and build and develop your cluster. It provides a structured approach to outreach, allowing you to build upon foundational principles of customer service while also granting you the flexibility to select activities that align with your strengths and preferences. Each section of this guide is designed to complement the previous one, enabling you to develop a comprehensive outreach and engagement plan that resonates with your target audience.
This Manual empowers you to approach promoting the AYA program at your own pace, aligned with your timeline and objectives, with ample support from AYA every step of the way!
New to AYA? Begin by mastering the fundamentals of customer service and lead management.
Already proficient in customer support and lead generation? Elevate your expertise in Digital Marketing!
Are you a seasoned, goal-driven coordinator excelling in outreach? Explore Community Opportunities and stay updated on the latest trends in outreach and engagement, aka “marketing.”
Not every tool outlined in this Manual may suit your needs, and that’s perfectly fine! Select the strategies that resonate with you and your community. We strongly encourage you to share your successful marketing techniques and innovative ideas. Submit your feedback here or email your Placement Specialist with your brilliant ideas and recommendations – because we all learn and grow together.
Ready, set, go!
Spark cultural exchange within your community with the AYA Outreach and Engagement Manual!
