Here, you’ll find simplified definitions of key outreach and engagement terms related to our programs and marketing initiatives. Understanding these terms is essential for effective communication, strategy development, and implementation of outreach and brand awareness activities.
Whether you’re exploring concepts like lead generation, social media outreach, or referral strategies, this glossary provides concise explanations to help you spread the word about AYA with clarity and confidence.
Use this resource to enhance your knowledge, promote our mission, engage our community, and achieve our goals effectively.
Outreach and Engagement Terms
These definitions provide a foundational understanding of key concepts and how they relate to promoting initiatives like hosting exchange students through AYA’s program, including the use of host family sharing links and digital marketing strategies.
Host Family Sharing Link
A unique link provided to host families that they can share with others to refer potential new host families. When someone uses this link and becomes a host family, the referrer may earn rewards.
LC Sharing Link
A unique link provided to leads that takes them directly to AYA’s lead registration form and is linked to the LC’s portal. Using this link helps ensure that Local Coordinators receive credit for every host family they recruit for their outreach efforts. Include your social sharing link in your email signature, social media posts, texts, and anywhere else prospective families might see it!
QR Code
A Quick Response (QR) code is a type of barcode that can be scanned with a smartphone camera to access information, such as a website link or promotional content. It can be used for convenient access to a host family sharing link. Print it and display at events for quick connections.
Lead
A lead is a potential customer or individual who has shown interest in a product, service, or opportunity, such as hosting an exchange student.
Qualified Lead
A qualified lead is one determined to have a higher likelihood of becoming a customer based on specific criteria, such as engaging with content.
Prospect
A prospect is a potential customer or individual who fits the profile of your target audience and may be interested in your offering. (For our purposes leads and prospects are one and the same).
Word of Mouth Promoting/Marketing
Word of Mouth marketing refers to the organic spread of information or recommendations about a product, service, or organization from person to person. This can include sharing a host family sharing link with friends and family.
eMarketing
eMarketing, or electronic marketing, encompasses all forms of marketing that utilize digital technologies, such as email marketing, social media marketing, and online advertising.
Social Media Marketing
Social Media Marketing involves using social media platforms to promote products, services, or initiatives. This can include sharing host family sharing links on platforms like Facebook, Instagram, and Twitter/X.
Lead Nurturing
Lead nurturing is the process of building relationships with potential customers (leads) through various marketing tactics, such as personalized communication and targeted content, to guide them through the onboarding process.
Lead Conversion
Lead conversion refers to the process of turning qualified leads into host families or participants, such as converting a referred lead into a new host family through a host family sharing link.
Engagement
Engagement refers to interactions and interactions with your audience, such as likes, comments, shares, and clicks on content. It measures the level of involvement and interest of your audience.
Outreach
Outreach refers to proactive efforts to reach and connect with potential customers or participants, such as reaching out to leads via email, phone, or social media.
